Privacy Policy

Love Your Bod Inc.

Privacy Policy

Last updated: June 26th, 2o23


Micaela Fitness (aka Love Your Bod) (“Micaela Fitness”, “we”, or “us”) is committed to respecting and protecting your privacy. Micaela Fitness has developed this privacy policy (“Privacy Policy”) to help to protect your personal information. This Privacy Policy explains how we gather and use your information and applies to any user using the Site or Services (as hereinafter defined) who uses our web site located at, mobile applications, widgets, ads, and commerce services, or any service Micaela Fitness makes available to you, (the “Services”) or any individuals, business partner-specific, merchant-specific, city-specific, or other area-specific web sites we offer that link to or reference this Privacy Policy (collectively, the “Site”) and when you receive electronic communications from us.

Please read this Privacy Policy carefully and review it periodically for the latest information about our privacy practices. By using the Site or the Services, you agree to the terms of this Privacy Policy and consent to the use of your information by Micaela Fitness as set forth herein. If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information or interact with the Site and/or Services.

We will routinely update this Privacy Policy to clarify our practices and to reflect new or different privacy practices, such as when we add new services, functionality or features to the Site. If we make any material changes, we will notify you by e-mail (sent to the e-mail address provided by you to us) or by means of notice on the Site prior to the change becoming effective. You can determine when this Privacy Policy was last revised by referring to the date it was “Last Updated” above. If you do not agree to the revised Privacy Policy, please stop using the Site and/or Services. Any new features, Services or Products included on the Site are subject to this Privacy Policy.


We collect only personal information that is relevant and necessary to the purpose of the Site and Services. This information allows us to provide you with a personalized and efficient experience. We collect the following types of information from our users:

A. Personally Identifiable Information

We receive and store any information you enter on our Site or provide to us in any other way, including by e-mail. When you send an e-mail to Micaela Fitness or provide it through one of the Sites, we may retain your e-mail address and the contents of the e-mail you send. Please note that your use of your specific e-mail provider is governed by such provider’s then applicable terms of use and privacy policy.

User Account Registration: In order for you to use parts of the Site or the Services you may have to complete a registration form and create a user account (a “User Account”). As part of this registration process and in other circumstances, such as participation in promotional offers, we may require select personally identifiable information (“Personally Identifiable Information”) such as your name, e-mail address and payment card information. By visiting your User Account settings, you can correct, amend, add or delete certain personal information on our Site. You may also be able to add other optional information to your User Account from time to time. If you choose to provide us with any optional Personally Identifiable Information, you consent to us using the same in accordance with this Privacy Policy.

Order Information: For each order you place through the Site and/or Services, you will be required to provide certain information, including, but not limited to your postal code (collectively, the “Order Information”).

Payment Information: If you are entitled to payment by Micaela Fitness or make payment to us, we may require and may receive certain financial information in order to make payment to you or to receive payment from you, including, but not limited to relevant third-party payment processor account information, direct deposit banking information, or other information required to facilitate payment to you (the “Financial Information”). Rest assured that we will not share your Financial Information with any third-party except as required in order to facilitate such payments in accordance with your agreement with us. All payments made to Micaela Fitness through the Site are processed by Stripe, Inc. and by making any payments to Micaela Fitness through the Site, you are agreeing to be bound by the Stripe terms and conditions (available here) and consenting to the collection and use of your information in accordance with Stripe’s privacy policy (available here), as both may be modified from time to time.

Non-Provision of Information: Please note that you can choose not to provide us with certain Personally Identifiable Information, but then you may not be able to take advantage of all of the Services or access all parts of the Site.

B. Non-Personally Identifiable Information

From time to time, we may also ask you to provide us with (or you may choose to provide us with) non-personally identifiable information, that is, data that is not intended to allow us to identify you personally, such as your first name or postal code. This information may be aggregated and used for our internal purposes or for creating reports for third-party advertisers and partners, or otherwise shared with third parties for any lawful purpose, without your permission. No third party is intended to be able to know who you are as a result of the use of this information.

We also may automatically collect Site and Service usage information, such as the numbers and frequency of users to the Site and/or Services, pages visited and similar data. This data is used in the aggregate, that is, as a statistical measure, and not in a manner that is intended to identify you personally. Aggregate information generally is collected through the use of cookies as discussed below. This aggregate information helps Micaela Fitness determine general usage patterns and modify the Site and/or Services in order to improve your experience. This type of aggregate information may be shared with third parties at any time.

In addition to our use of non-personally identifiable information as described herein, we may permit certain third-party companies to help us tailor advertising that we think may be of interest to you based on your use of the Services and to otherwise collect and use non-personally identifiable data about your use of the Site and/or Services.

C. Passive Gathering of Information Electronically

We receive and store certain types of information whenever you interact with the Site or the Services. Micaela Fitness and its authorized agents automatically receive and record certain “traffic data” on their server logs from your browser, including your IP address, cookie information, and the page you requested. Micaela Fitness uses this traffic data to help diagnose problems with its servers, analyze trends and administer the Site and the Services.


You can change your personal information at any time by visiting after logging in.


Upon request, Micaela Fitness will use its commercially reasonable efforts to delete your personal information from the Site and our databases. Notwithstanding the foregoing, it may be impossible to delete all of your information without some residual (non-personally identifiable) information stored in backups and records of deletions. You can e-mail us at to request that your personal information be deleted from the Site and our servers. Please note that you may not be able to access the Site or the Services after we have deleted your information.


When you provide us with your information, we may use such information for a number of purposes, including:

  • To facilitate communication between Micaela Fitness and you. This includes, without limitation, responding to your questions or comments, sending e-mails concerning our products and services, or to contact you for feedback regarding us, our advertisers or our business partners. You can choose to unsubscribe from marketing-based e-mails at any time.
  • To administer your User Account, process payments, and provide products or services to you.
  • To provide information you have requested to you.
  • To provide you with important functionality changes to the Site or Services, new Services and special offers from Micaela Fitness that we think you will find valuable. We maintain a record of the services you receive from us and we may ask you for additional information so that we can serve you better.
  • To customize, analyze, adjust and improve the Site or Services. We may from time to time conduct research, requesting input from our visitors to help us improve our website, products and services in an effort to serve you better. Your participation in such surveys is voluntary, and in some cases you may have the option to participate anonymously. However, your name, address, email and telephone number may be required to take advantage of bonuses or other benefits which are available to survey participants, in which case your contact information will only be used for notification and fulfillment purposes.
  • To enforce our agreements with you, prevent fraud and other prohibited or illegal activities, for other legally permissible purposes and generally to ensure that we comply with applicable laws.


Rest assured that we neither rent nor sell your Personally Identifiable Information to anyone and that we will share your Personally Identifiable Information only as described below. Note that if we intend to use your Personally Identifiable Information for purposes not identified herein, these other purposes will be described to you at the time of collection or before using such information. We will not use your Personally Identifiable Information for any purpose for which we do not have your consent.

In general, third party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third party service providers (such as payment gateways) have their own privacy policies in respect of the information we are required to provide to them for your purchase transaction. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

A. Fulfilment of Services

We may retain other companies and individuals to perform certain functions on our behalf. Examples include, but are not limited to, companies and individuals who: (i) administer the Micaela Fitness accounts; (ii) process payments; (iii) conduct surveys or promotional activities; (iv) deliver products or services; or (v) provide customer support, web hosting, internet service, and data analysis. Such third parties may be provided with access to information needed to perform their functions but may not use such information for any other purpose.

B. Protection of Micaela Fitness and Others

We may release Personally Identifiable Information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our terms of use and other policies; or to protect the rights, property, or safety of Micaela Fitness, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

C. Business Transfers

In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that are transferred. Moreover, if Micaela Fitness, or substantially all of its assets, were acquired, user information would be one of the assets transferred.

D. Micaela Fitness Personnel

Micaela Fitness personnel and authorized consultants and/or contractors may have access to Personally Identifiable Information, where such access is necessary in the normal course of the Micaela Fitness business.


A. Third Party Links

We are not responsible for the practices employed by web sites linked to or from our Site or Services, nor for the information or content contained therein. Please remember that when you use a link or go from our Site or Services to another web site, including those sites that have a link on our Site or Services, you are subject to that other web site’s own rules and policies. Please read over those rules and policies before proceeding.

B. Data Security

We maintain a variety of commercially reasonable safeguards designed to protect your Personally Identifiable Information from unauthorized access and disclosure. For example, we use industry accepted tools and techniques to protect against unauthorized access to our systems.

You should be aware, however, that Micaela Fitness has no control over the security of other web sites on the Internet that you might visit, even where such other site is linked to our Site or Services. If you share your computer or use a computer that is accessed by the general public, remember to sign off and close your browser window when you have finished your session. This will help to ensure that others cannot access your information.

We want you to feel confident using the Site and Services. However, no system can be completely secure. Therefore, although we take commercially reasonable steps to secure your information, we do not promise, and you should not expect, that your information, searches or other communications always will remain secure. In the event of a breach of the confidentiality or security of your information, we will notify you if reasonably possible and as reasonably necessary so that you can take appropriate protective steps. We may notify you under such circumstances using the e-mail address(es) we have on record for you. You should also take care with how you handle and disclose your information.

C. Children

You must be the age of majority in your jurisdiction or older to register to use the Site or Services. As a result, we do not intentionally collect information about children under the age of 13. If we learn that Micaela Fitness has collected information from a child under the age of 13, we will delete that information as quickly as possible. If you are under the age of majority in your jurisdiction, you are not permitted to use the Site and the Services or to give information about yourself to the Site.

D. Non-Secure Website Areas

You should be aware that if you voluntarily disclose Personally Identifiable Information on non-secure areas of Site, that information can be collected and correlated and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond the control of Micaela Fitness and you are solely responsible for your activities in this respect.

E. Users from Outside Canada

Micaela Fitness is located in Canada. This Privacy Policy is governed by the law of the Province of Alberta and the federal laws of Canada applicable therein.

F. SiteGround

The Site is hosted by SiteGround Hosting . All data is stored through SiteGround’s data storage services, databases and general applications. SiteGround stores all data on a secure server protected by a firewall.

G. Cookies

When you access or use the Site and/or Services, Micaela Fitness may use industry-wide technologies such as “cookies” and Flash (or similar technologies), which stores certain information on your computer (“Local Storage”) and which will allow us to enable automatic activation of certain features and make your Site or Service experience much more convenient and effortless. The cookies used by the Site or Service are created per session, does not include any information about you, other than your session key and are removed as your session ends (usually after 24 hours). It is easy to prohibit the Local Storage. Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. In order to erase or disable the Local Storage option in Flash you should use the settings option of Flash according to the specific instructions provided by the technology provider. However, if you block or erase cookies, or change the settings of Flash, your online experience may be limited.

We also use certain third-party cookies. These are a different kind of cookies, stored on your computer by third parties, rather than by Micaela Fitness. This kind of cookie is only read (and not altered by the Service) each time you visit the Service, and also when you visit certain websites or applications that uses similar cookies. Third-party cookies usually store only Non-personally identifiable information, such as the web pages you have visited, the duration of your browsing, etc.

The Cookies we use are listed below. We’ve listed them here so that you can choose if you want to opt-out of cookies or not.

Types of Cookies, web beacons, tags and similar technologies

The cookies, web beacons, tags and similar technologies can be grouped based on their characteristics or purpose.

Based on length of their expiration period, cookies can be session based or persistent ones.

Session cookies only last for as long as the session and they expire at the end of your current visit to the Site. They allow us to link your actions during that particular session.

Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple visits or sites.

Based on ownership, cookies fall into two categories:

First-party cookies are those set and managed by SiteGround and our Site that is being visited by the user at the time in order to preserve your preferences.

Third-party cookies are placed in your browser by a domain, and a vendor, that is not the our Site that you are currently visiting. Our Site sets third-party cookies from our analytics and marketing partners and vendors.

Cookies, web beacons, tags and similar technologies, managed by us or third-parties, serve various purposes on our Site. Based on purpose, they can be either essential for the functioning of our Site and Services or enable us with extra functionality such as tracking trends and movements of the users, analysing demographic information, provide performance and analytic data about the Site and serve advertising. Based on the purpose we classify them in the following categories:

Strictly necessary cookies: These cookies are necessary for the website to function. They can store your account identifier, ordering status, personalisation or website tracking. They can also be used for technical purposes such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for your order or to save information which has already been entered (for example your region and languages choices), so that we can offer improved and more personalised services, products and other relevant communication tailored to you. Cookies also allow us to fulfill our contractual obligations to third parties and partners if you have made a purchase on our website by following a link from theirs. You cannot manage this type of cookies in our system and to disable them, you’ll need to switch them off across-the-board in your browser settings. You can set your browser to block or alert you about these cookies, but please note that some parts of the site will not work in this case.

Analytics cookies: We use analytics services by third parties to collect information about the use of this Site, such as number of visits, pages visited, popularity of certain content. Analytics tools use tracking cookies to recognize your device and compile information about you. They collect information such as what pages you visit and how much time you spend on these pages, the IP address assigned to you, what operating system and web browser you use, and what site you visited prior to visiting our website. If you disable these cookies we will not know when you have visited our site, and will not be able to monitor and improve its performance.

Functional Cookies: These cookies enable our website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting Cookies: Our Site includes marketing cookies provided by third parties. That allows these parties to collect information that you have visited our Site and were interested in certain offers. We also use beacons, tags, click tracking codes and scripts to analyze trends and movements of users around the Site, gather information about user base as a whole, and how we can improve our Services and Site, to provide advertising based on activities and interests and to measure advertising effectiveness. As a result we may display targeted, or interest-tailored offers based on the products you currently own or have recently viewed and deliver other communication more relevant to you and your interests outside of our Site, on other websites part of the third party’s network.

A list of the cookies we use on our Site classified in each category can be found in our designated Cookie Settings tool. For the composition of the list of cookies in each category our Site is scanned with cookie scanning tool regularly to maintain it as accurate as possible.

How do you manage, control or block cookies?

You can manage your preferences regarding Cookies by modifying them in the designated “Cookie Settings” pop-up tool on our website. You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the corresponding category and disabling it.

You can also modify your Cookie preferences directly from your browser. Almost all browsers allow to detect Cookies and block them automatically. Please note that if you disable our website Cookies or Cookies in general in your browser settings, this will prevent Site functionally-required cookies and certain sections or features of our Site will not work.

Browser settings are usually found in the ‘Options’ or ‘Preferences’ menu. Browser-specific help with cookies can be found in the links below. For further information, we recommend referring to the documentation of your browser.


H. Contacting Us

If you have any questions about Micaela Fitness generally, this Privacy Policy or the Site, including if you would like to review your personal information please feel free to contact us by sending an email to


This website is subject to the Personal Information Protection and Electronic Documents Act. This legislation closely regulates our handling of your personal information. You can find more information on this Act through the Government of Canada site, If you are not satisfied with our response to your privacy concerns, you may wish to contact the Privacy Commissioner via or by calling 1-800-267-0441.